The Vault

“With the right tools and performance data, we believe that professional publishers can thrive in today’s search-based economy. We built the Vault to enable newspapers and other large publishers to more effectively derive revenues from their professionally produced content in a web-based, searched-focused world."

—  Julie Schoenfeld, Perfect Market, President and CEO

What is The Vault:

  • A performance lens on a publisher’s content library
  • A real-time data dashboard that provides traffic and engagement insights
  • An editing tool designed to reveal content performance analytics allowing newsrooms to respond to audience trends
  • A revenue-enabled search index that allows publishers to identify, package and distribute their most profitable content
  • An essential part of Perfect Market’s content performance platform

The Vault Features:

  • Identify and Package: The Vault works with publishers’ existing content management systems, using patented algorithms to automatically read each article to determine its theme, popularity among web users, and engagement potential. With The Vault, a publisher’s most popular and profitable pages are automatically packaged based on relevance so they can be more easily found by web users.
  • Distribute: The Vault allows publishers to surface and distribute content to web users through content pages on their websites, and through syndication partnerships. The process helps publishers put their most relevant and profitable content in front of interested readers. By mining the deep libraries of professional publishers for the best content, The Vault is able to better establish a publisher’s authority on the web on any given topic; meet the needs of more web users; and extend a publisher’s audience reach. 
  • Monetize: The Vault also analyzes the performance of highly relevant ads that complement content being viewed. The Vault increases engagement metrics by presenting the most relevant information to the user – based on the topics they are searching.The Vault allows publishers to accurately measure the performance and revenue potential of particular articles and topics, so they can decide how to best present the news. The Vault’s performance dashboard presents new intelligence and a clear picture of interest in hundreds of thousands of individual articles in a publisher’s content library.