How We Do It
Perfect Market has a patented technology for task-based content delivery, which means users get a content experience tailored to their intent, while advertising programs more effectively complement that intent.
Our technology helps publishers easily separate its users into different audiences. Once these audience segments have been defined, the technology helps the publisher customize key processes to each audience:
Identification: By providing the publisher with specific revenue and performance data, the publisher can customize content and package it differently for each audience.
Distribution: Perfect Market has automated the process of optimizing content for distribution through various channels, including traditional search, real-time search and social media. In addition, each audience segment is served an experience geared toward helping the user accomplish the desired task. This customized distribution and presentation of content has driven traffic increases of more than 100% for publishers.
Monetization: Perfect Market’s technology helps target ads to the task of the user, which drives significantly increased monetization. Further, the technology helps rank content based on potential revenues and drives traffic to the highest- value content via its automated distribution. Gains in revenues per thousand page views (RPM) have averaged over 1,000% to date.