First it was Yahoo, then AOL and now Google is starting to encroach on DemandMedia’s “demand” content creation space.
The Financial Times reported yesterday in “Google shadow over new media groups” that the dominant search engine obtained a patent for “technology that could position it to compete with a new breed of digital media companies that are generating story ideas for the internet by mining online search data.”
OMMA Publish kicked off in New York on Wednesday with a conversation between All Things D’s Peter Kafka (@pkafka) and Yahoo’s VP of Media, Jimmy Pitaro.
Pitaro provided background on Yahoo’s decision to buy Associated Content (more on Media Post.) He also revealed that Yahoo’s decision to focus on creating more local original content (rather than strictly linking and aggregating) stemmed from access to greater “audience insight.”
While perusing my twitter feed this morning, a particularly compelling link caught my eye. In fact, the link was retweeted so many times it was virtually impossible to miss.
The Wall Street Journal’s Digits Blog reported “Internet Is Set to Overtake Newspapers In Revenue.” It’s a little surprising that this link would be so “hot,” since the writing has been on the (Web) wall for quite some time.
In discussing the various ideas that might ultimately “save journalism,” we’ve seen ideas ranging from the ever contentious paywall (or in the New York Times’ case, “metered models”), to DemandMedia-style monetization, to hyper-local news and citizen journalism.
These last few days some of the big media names have begun to think way outside the proverbial “box,” seeking to reinvent themselves as more than just search engines, websites, or publishers. First, Yahoo bought Associated Content and proclaimed its quest to become the world’s biggest content provider, a move which positioned Yahoo against Demand Media.
18 June 2010 By Admin
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