In this video, Tim Ruder talks about a simple approach to site metrics for news publishers that has very powerful uses. At the heart of this approach, is thinking of page views as the outcome of site reader behaviors. By doing this you can unlock and focus on the underlying drivers of site growth: audience size, return frequency of use and depth of use. This model for online news sites can be further refined with simple segmentation models that are available in standard site metric packages.
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video,
news publisher revenue,
Perfect Market summer intern Meredith Bell proved her mettle at the Idealab Banana Split Speed Eating contest. Not only did she pound through a pie plate filled with a Neapolitan ice cream sundae, but she also proved to be a great sport, providing her fellow contestant (the final winner) with a spare hair clip so he could see. Great job, Meredith! (We hope you'll come back next summer ...?)
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video,
The temptation for news publisher's to paper over revenue holes with the latest and greatest technology solution is all too common. Many have raced from paywalls, to tablets, to mobile and back again. In the face of disruption, it's all too easy to chase a single fix-it rather than look at a multi-revenue tool set to leverage all of the assets in your content library for each audience type.
That was the overarching flow of the conversation during Internet Week in NYC at the Digital Publishing & Advertising Conference panel discussion "Subscriptions, Paywalls and Real Money. Will Users Pay Up or Fade Away?" Perfect Market publishing partner Yoni Greenbaum, Philadelphia Media Network's Vice President and General Manager, Digital was the focus of much of the convesation as he tried to bridge an explanation between the print side of news and the growing digital side.
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paywalls,
video,
conferences,
news business models,
print newspapers,
09 November 2011 By Perfect Market
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