PerfectMarket

Web 2.0, Day 2: New Business Models & TED’s Good Example

Day 2 at Web 2.0 started out with a panel discussing a topic close to Perfect Market’s heart: “Media’s New Business Model: Success Without Google.”

Wall Street Journal reporter Jessica Vascellaro moderated the panel that included Bernard Gershorn, Apture’s Tristan Harris, ShareThis’ Heidi Perry and Fwix’s Darian Shirazi.

One of the key ideas the panelists discussed was that links shared through social media have much greater success at attracting and keeping users on a publisher’s website.

Google may send more traffic into a site, but that traffic typically U-turns right back out.

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Tags: apture, ted, sharethis, fwix, lee glandorf, tristan harris, darian shirazi, wall street journal, bernard gershorn, june cohen, jessica vascellaro, #w2e, heidi perry, web 2.0,