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Good Morning, Orlando! Perfect Market Vault training in the Sunshine State.

We are giving Perfect Market Vault trainings today at the Orlando Sentinel.

As it turns out, Orlando Sentinel's internal search tool is a bit of a challenge to use. The Vault not only provides a searchable index of all of Orlando Sentinel's stories dating back decades, it also provides performance insights into each news article.

We're exciting to share some new features with our friends here in Florida.

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21 September 2010 By Perfect Market

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Tags: search, analytics, data, perfect market, the vault, orlando sentinel,

Hey, Google Images: When Did ‘Texas Chainsaw Massacre’ Win a Pulitzer?

Google Images Pulitzer Prize Winner Texas Chainsaw Massacre Perfect Market Sheigh Crabtree

In a Google Images search for Pulitzer Prize-winning photojournalism we were surprised to see the first result: "The Texas Chainsaw Massacre."

Not that Tobe Hooper's 1974 indie horror film isn't worthy of some kind of award for dramatic photography. (Only an unflinching cameraman is brave enough stand down a chainsaw wielding Leatherface.)

But how did a harbinger to the slasher film genre get mixed in with lionized hard-news war photography like "Napalm Girl" and "Saigon Execution?"

Blame the Google Images algorithm for being unable to discern fact from fiction.

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23 July 2010 By Perfect Market

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Tags: search, journalism, google, photojournalism, perfect market, sheigh crabtree, texas chainsaw massacre, pulitzer prize, google images,

Huffington Post Blazes a Trail

There is no denying Huffington Post's substantial growth over the past few years.

Where once they were deemed a political blog, today they strive to be "America's Internet Newspaper." The site is well on its way with 22 verticals and a readership and revenue which some have projected to eclipse the New York Times by 2014.

They've got to be doing something right.

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02 July 2010 By Perfect Market

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Tags: search, newspapers, journalism, twitter, analytics, journalists, lee glandorf, new york times, social media, perfect market, mainstream media, search engine optimization, ad age, huffington post,

Do Mainstream Media Sites Get Their “Fair” Share of Search Traffic?

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17 March 2010 By Admin

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Tags: seo, search, msm, content farms, search engines, mainstreet media, rupert murdoch, search engine optimization,

SXSW: Future of News Brightens

We started our day here at SXSW attending a panel in support of our colleague Tim Ruder, entitled “Imagineering the Fully Digitized and Connected Future.”

Organizer Dan Willis had presenters each take two hours of a single day in 2015. Speakers then described their future vision in narrative form with supporting pictures. The presenters had no idea what anyone was going to say in advance, and neither did we. The result was a surprisingly cohesive view of the future, with each presenter offering their own cluster of provocative ideas about how the future would play out. A video and deck will be available and once it is we’ll update this post to include it.

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14 March 2010 By Admin

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Tags: search, journalism, social, sxsw, ugc, jeff jarvis, crowd sourcing, augmented reality, adrian holovaty, dan willis, tim ruder, jay rosen, ivan sutherland,