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The Future of Publishing? It’s not dying. It’s being reborn.

Publishing’s not dying. It’s just being reborn — and transformed into viral videos.

The Future of Publishing,” (above) created for a sales conference in London by British publisher DK, is a powerful yet simple message that has spread beyond its intended audience into full-blown “must-see” status for anyone following the “death of print media” meme.

Over 136,000 YouTube views later — thanks in part to tweets from Danny Sullivan’s journalism list, and posts from BoingBoing and ChicagoNow, suggest it will only continue to spread.

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18 March 2010 By Admin

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Tags: penguin, future of publishing, dk marketing, the truth, khaki films, john makinson, zoe uffindell, jason lamotte, viral video,