Three Essential Ingredients in the Old Spice Viral Campaign
At first glance, mainstream media and Old Spice don’t seem to have much in common. But, several lessons can be drawn from the campaign’s viral success.
Blog - Tag:Newspaper
News Leaders of the Future: Hindsight is 20/20?
We’ve been talking a lot about the future of news on the Perfect Market blog. Sometimes the best source of information comes from the past (nota bene: the author was a history major and remains an unabashed history buff).
The Pew Research Center’s Project on Excellence in Journalism has recently released the findings of its survey “News Leaders and the Future,” polling executives from Radio, TV and newspapers for their outlook on journalism.
28 July 2010 By Perfect Market
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