In discussing the various ideas that might ultimately “save journalism,” we’ve seen ideas ranging from the ever contentious paywall (or in the New York Times’ case, “metered models”), to DemandMedia-style monetization, to hyper-local news and citizen journalism.
These last few days some of the big media names have begun to think way outside the proverbial “box,” seeking to reinvent themselves as more than just search engines, websites, or publishers. First, Yahoo bought Associated Content and proclaimed its quest to become the world’s biggest content provider, a move which positioned Yahoo against Demand Media.
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yahoo,
kindle,
newscorp,
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ibook,
lee glandorf,
demand media,
fox news,
next web,
associated content,
chad cataccchio,
wall street journal,
My buzzword for Ad:Tech San Francisco is engagement.
With the advent of innovations in the tablet PC and Google investing in a mobile payments startup, it is clear that in the future we are all going to be online most of the time. As more people engage with the World Wide Web and there are more and more ways to connect, the challenge to everyone in the industry is: How can we connect in more meaningful ways?
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ipad,
facebook,
twitter,
youtube,
roi,
optimization,
mobile,
gartner,
wikipedia,
kindle,
tweets,
ad:tech,
social media,
page impression,
perfect market,
samsung hd,
ad impression,
15 June 2010 By Admin
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