I spend a tremendous amount of time online researching and reading various opinions on the “future of journalism.” It can be easy to become consumed by speculation about the iPad, the merits of paywalls or “metered models,” and the pros and cons of DemandMedia’s content strategy and to loose sight of journalism’s present issues.
In discussing the various ideas that might ultimately “save journalism,” we’ve seen ideas ranging from the ever contentious paywall (or in the New York Times’ case, “metered models”), to DemandMedia-style monetization, to hyper-local news and citizen journalism.
These last few days some of the big media names have begun to think way outside the proverbial “box,” seeking to reinvent themselves as more than just search engines, websites, or publishers. First, Yahoo bought Associated Content and proclaimed its quest to become the world’s biggest content provider, a move which positioned Yahoo against Demand Media.
My buzzword for Ad:Tech San Francisco is engagement.
With the advent of innovations in the tablet PC and Google investing in a mobile payments startup, it is clear that in the future we are all going to be online most of the time. As more people engage with the World Wide Web and there are more and more ways to connect, the challenge to everyone in the industry is: How can we connect in more meaningful ways?
Everyday someone in the online media world is weighing in on the “future of publishing.” My Google Alert updates can testify to it. Sometimes it’s even one of the team members here at Perfect Market.
This post is the first of what will be a weekly feature on the Perfect Market blog entitled “The Pulse of Publishing.” The idea is to take in all the buzz related to the newest developments in the media sphere, distill it, connect some dots and draw some conclusions.
As of this weekend, we have officially entered the “Age of the iPad.”
At Perfect Market, like so many others involved in the world of online publishing, we are keeping a close eye on Apple’s tablet. How can we not, when it’s been touted (by some) as the publishing industry’s “savior?”
Is Steve Jobs the Jesus for newspapers? (Some have argued that the iPad Easter launch was no mere coincidence; clever subliminal messaging by Apple.)
Jay Rosen (@jayrosen_nyu) of PressThink blog perhaps described the phenomenon best to the Huffington Post when he said, “Before the iPad came into our sights, there was already a series of headlines and desperate passages: will ______ save journalism? There’s this search for the savior, and the belief that there is one.”
23 June 2010 By Admin
0 comments