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Google vs. Facebook: Is this Cold War about to Get Hot?

So many online skirmishes.

There’s Yahoo and AOL vs. DemandMedia. And then there’s always Facebook vs. Google.

That’s the thing about techno-capitalism, it sets up some exciting rivalries. Facebook vs. Google is the new Apple vs. Microsoft (unless, of course, Steve Ballmer suddenly steps up.)

The latest development in the saga occurred this week, when Facebook confirmed (as reported by Nick O’Neil of AllFacebook.com) that “all Open Graph-enabled web pages will show up in search when a user likes them.”

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25 June 2010 By Admin

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Tags: apple, facebook, google, microsoft, demand, steve ballmer, allfacebook.com, nick o'neil, social semantic search,

Web 2.0 Lessons: Zen Proverbs & Intent-Driven Tweets

The final day at Web 2.0 began with a thoughtful keynote speech on the state of the web by new media guru Tim O’Reilly.

O’Reilly was full of wisdom on how to succeed in this speed-of-light internet era. “Don’t invent for the world that exists now,” he advised. The key is figuring out “where this is going.”

O’Reilly’s keynote focused on the state of the web’s different major platforms: Google, Amazon and Facebook. While he, like so many others here at Web 2.O, praised Facebook for being the leader in the new direction for the web, O’Reilly’s reasoning behind this praise was both unique and insightful.

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07 May 2010 By Admin

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Tags: facebook, google, archilochus, amazon, lee glandorf, one riot, web 2.0, jack welch, tobias peggs, anamitra banerji, eric picard, tim o’reilly, danny sullivan, steve blank, brian pokerney, realtime advertising, brad stone,

Web 2.0 Day 3, Today’s Lesson: It’s Time to ‘Reinvent an Old Paradigm’

There seems to be a prevalent theme here at Web 2.0 San Francisco. It is that it often takes repeated looks into the past to better appreciate the present.

Day 3 at Web 2.0 began with keynotes and an archival video (yesterday’s keynotes also included a humorous and topical vintage advertising film). This 1950s-era video documented the wonder and awe that came with transcontinental phone calls and highlighted the awesomeness that was the rotary phone.

Conference organizer Sarah Milstein explained that the archival videos were selected to demonstrate that even as technology has evolved, our human response to these technological advances has remained consistent.

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06 May 2010 By Admin

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Tags: facebook, google, archives, lee glandorf, rashmi sinha, web 2.0, power point, danny sullivan, intent data, slideshare.com, perfect market, clara shih, sarah milstein, rebecca thorman, alice.com,

7 Highlights from the Ad:Tech SF Tweetstream

My buzzword for Ad:Tech San Francisco is engagement.

With the advent of innovations in the tablet PC and Google investing in a mobile payments startup, it is clear that in the future we are all going to be online most of the time.  As more people engage with the World Wide Web and there are more and more ways to connect, the challenge to everyone in the industry is: How can we connect in more meaningful ways?

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06 May 2010 By Admin

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Tags: ipad, facebook, twitter, youtube, gartner, roi, optimization, wikipedia, kindle, mobile, tweets, ad:tech, ad impression, samsung hd, social media, page impression, perfect market,

Blogging from Web 2.0 – Social Media Dos & Don’ts

We have made the pilgrimage to San Francisco for O’Reilly’s Web 2.0. We’ll be sharing some of the insights we gather from the workshops, conferences and our fellow attendees here on the Perfect Market blog.

Today was workshop day and my morning was spent learning best practices for social media marketing.  Since we do so much social media with our partners, it was helpful to get a rundown of some of the best practices for social media success.

Aliza Sherman, a noted social media expert/maven — although, as she freely admitted, there are no true “experts” or really anyone “certified” in social media marketing — shared her insights from 20 years of online marketing (take that, Mark Zuckerburg!).

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03 May 2010 By Admin

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Tags: facebook, twitter, dkny, lee glandorf, #w2e, aliza sherman, social media, web2.0, web 2.0 sf,

Understanding the “I” in Intent and the “Me” in Media

Sometimes it feels like my inbox is a virtual Christmas tree where presents come in the form of Google alerts and media newsletters. I click on them greedily, like a child tearing at wrapping paper, eager to see what lies inside.

Sadly, more often than not, I find a fuzzy pink rabbit suit.

But some days, it’s the Red Ryder BB Gun I always wanted.

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30 April 2010 By Admin

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Tags: seo, facebook, google, mashable, lee glandorf, chris copeland, perfect market, search engine optimization, peter cashmore, open graph, facebook like,

Old School vs. New School: AP Stylebook & SEO

Like so many things in life, what works in one place does not always make sense in another. I had to learn this the hard way.

As a former student of history, I soon learned while writing press releases, articles and blog posts that so much of the style I was accustomed to from research papers made absolutely no sense in a post about citizen journalism.

Coming across “Student journalists need to learn SEO more than they need AP style” by Robert Niles in the Online Journalism Review, I was struck by its relevance to my own journey into the crazy world of online composition.

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21 April 2010 By Admin

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Tags: seo, facebook, lee glandorf, ap style, search engine optimization,