“Dead” Publications Reborn Online in Apps and eZines
I often come across stories about how publishers are failing to maximize their content online while searching through stories tied to the future of publishing. Still wedded to print traditions, many publishers have yet to make the most of opportunities offered by the digital platforms.
Thus, I was happy to discover two recent stories of publications, which had (gasp!) died in print form, but have begun to successfully reinvent themselves in the digital arena.
Earlier this year the demise of Gourmet was bemoaned by foodies everyhwere. This week however, it was announced that Gourmet was being kept “alive” as a brand, as Conde Nast revives the magazine as an iPad app called (appropriately) Gourmet Live.
23 June 2010 By Admin
0 comments