Perfect Market headed south to Orange County for Social Media Day this year. The Orange County Register threw a perfectly promoted social event conveniently timed with the release of the publication's new iPad app. In addition to panels, presented by local social types, the event was kitted out with numerous food trucks and an enthusiastic crowd of tech-savvy attendees who hit overflow capacity Thursday afternoon, prior to July 4th weekend. Here are a few highlights from the event curated by Perfect Market summer intern @MeredithABell.
Continue reading
Tags:
conferences,
social media,
The temptation for news publisher's to paper over revenue holes with the latest and greatest technology solution is all too common. Many have raced from paywalls, to tablets, to mobile and back again. In the face of disruption, it's all too easy to chase a single fix-it rather than look at a multi-revenue tool set to leverage all of the assets in your content library for each audience type.
That was the overarching flow of the conversation during Internet Week in NYC at the Digital Publishing & Advertising Conference panel discussion "Subscriptions, Paywalls and Real Money. Will Users Pay Up or Fade Away?" Perfect Market publishing partner Yoni Greenbaum, Philadelphia Media Network's Vice President and General Manager, Digital was the focus of much of the convesation as he tried to bridge an explanation between the print side of news and the growing digital side.
Continue reading
Tags:
paywalls,
video,
conferences,
news business models,
print newspapers,
Julie Schoenfeld, CEO of Perfect Market, just returned from AllThingsD's D9 this afternoon. Here are Julie's top ten tweets from the event, highlighting 'Gang of Four' think, DARPA's Dugan, Kara Swisher's 'twitter crush' on dreamy @jack, Groupon's mega deal of the day, and more.
Continue reading
Tags:
conferences,
social media,
julie schoenfeld,
The Newspaper Association of America invited Tribune Interactive to discuss its success in generating new audience and revenue due to its partnership with Perfect Market. Tribune's Bill Adee (@Bill80), VP/Digital Stuff at Chicago Tribune, gave the presentation on March 27th in Dallas. Here are some highlights and insights.
Continue reading
Tags:
conferences,
tribune interactive,
news business models,
The trouble with Libya's Kadafi, Gaddafi, Qaddafi extends well beyond North Africa's current plight.
The spelling of the Libyan leader's name is also the bane of copy editors in news rooms across the U.S. Close to 50 variations on the spelling of his name exist today in national newspapers.
Recently, Perfect Market's Tim Ruder parsed the conundrum as it applies to SEO in the newsroom for major publishers. How will users find the best stories about Kadafi, Gaddafi, Qaddafi when there are so many variations on the theme being indexed and socialized? Search Engine Land's Danny Sullivan this week picked up the thread in a story that highlights the search and news conundrum.
Continue reading
Tags:
conferences,
news seo,
Perfect Market CEO Julie Schoenfeld (@schoenfeldj) spoke at #Twiistup last week on a panel about 'freemium' content. It was a great panel and a great event. Here are a few Twitter highlights.
Continue reading
Tags:
conferences,
news business models,
julie schoenfeld,
Perfect Market CEO Julie Schoenfeld was invited to speak at ILM:10, a conference in Santa Clara, Calif., that brings together innovators of interactive local media, local directories, local search, local mobile, local social and local direct marketing.
Schoenfeld appeared with Andy Halliday, VP and GM, Local ContentStudio, MerchantCircle and Adam Rioux, VP, Octane360, Local.com for a panel discussion entitled “The Local Bullseye for Content Creators."
Panelists Halliday and Rious discussed the differing economics between app-based local traffic and distribution partners, while Schoenfeld highlighted ways in which content owners can optimize content for local consumption through meta data and geolocation tagging.
Continue reading
Tags:
conferences,
ranking factors,
julie schoenfeld,
Perfect Market CEO Julie Schoenfeld led the Business Insider’s IGNITION Conference session entitled “Free Money: How Publishers Can Cash in on Content They've Already Created." The session took place on Friday at Time Warner Center, in New York.
Here are some quick highlights ...
Continue reading
Tags:
conferences,
julie schoenfeld,
Our CEO Julie Schoenfeld certainly chose an eventful day to make her debut as an expert judge at TechCrunch Disrupt SF. A quick rundown of big news and controversies that bubbled up on our twitterfeeds ...
Continue reading
Tags:
conferences,
julie schoenfeld,
05 July 2011 By Perfect Market
0 comments