The Boston Globe this week implemented a paywall on their www.bostonglobe.com site, the exclusive outlet for content written for the Boston Globe newspaper. The company delved into two new areas in launching a dedicated site for the Boston Globe. First, they implemented a new design and technical approach called responsive publishing. The concept of responsive publishing is that a website should adapt to any browser, device or window size and still look great. Having browsed the Boston Globe site over the last few days on multiple devices, it definitely lives up to this promise. The site looks great. (Jay Budzik, our CTO, is going to be commenting on the technical approach to responsive publishing, so check back.)
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A new report from the Pew Research Center’s Project for Excellence in Journalism provides detailed audience data findings from the Nielsen Company. The study examined the top 25 news sites in the United States focusing on four main areas of audience behavior. Many of the new findings are today reflected in Perfect Market's approach to utilizing different monetization strategies for different online news users.
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analytics,
news business models,
We are giving Perfect Market Vault trainings today at the Orlando Sentinel.
As it turns out, Orlando Sentinel's internal search tool is a bit of a challenge to use. The Vault not only provides a searchable index of all of Orlando Sentinel's stories dating back decades, it also provides performance insights into each news article.
We're exciting to share some new features with our friends here in Florida.
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the vault,
orlando sentinel,
There is no denying Huffington Post's substantial growth over the past few years.
Where once they were deemed a political blog, today they strive to be "America's Internet Newspaper." The site is well on its way with 22 verticals and a readership and revenue which some have projected to eclipse the New York Times by 2014.
They've got to be doing something right.
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search,
newspapers,
journalism,
twitter,
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lee glandorf,
new york times,
social media,
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search engine optimization,
ad age,
huffington post,
mainstream media,
As of this weekend, we have officially entered the “Age of the iPad.”
At Perfect Market, like so many others involved in the world of online publishing, we are keeping a close eye on Apple’s tablet. How can we not, when it’s been touted (by some) as the publishing industry’s “savior?”
Is Steve Jobs the Jesus for newspapers? (Some have argued that the iPad Easter launch was no mere coincidence; clever subliminal messaging by Apple.)
Jay Rosen (@jayrosen_nyu) of PressThink blog perhaps described the phenomenon best to the Huffington Post when he said, “Before the iPad came into our sights, there was already a series of headlines and desperate passages: will ______ save journalism? There’s this search for the savior, and the belief that there is one.”
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jason fry,
henry blodget,
jay rosen,
felix salmon,
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barry graubart,
huffington post,
steve walker,
24 October 2011 By Perfect Market
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