Simplifying Terry Kawaja’s Display Ad LUMAscape
Terry Kawaja's LUMAscape attempted to map the infrastructure of companies participating in the space between Marketers and Publishers. Perfect Market CEO Julie Schoenfeld presents a simplified version of the LUMAscape by focusing on the 6 major functions involved in the display ad value chain. Watch the video to learn more about these functions and how this perspective explains the strategies of leading Internet companies such as Google, Yahoo!, Microsoft, AOL and Facebook.
Simplifying the Display Ad LUMAscape
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- Julie Schoenfeld, CEO at Perfect Market
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17 January 2012 -
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