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How Does An Article Get to the Top of Google News? News SEOs Reveal Key Insights

Today at the Online News Association conference in Boston, Perfect Market, Local SEO Guide, and Newsknife released a new survey detailing new insights into exactly how articles are ranked by Google News.

Perfect Market's Tim Ruder and Sheigh Crabtree collaborated with Local SEO Guide's Andrew Shotland and pulled in Newsknife's Neil Pharazyn to get the survey rolling. Together we reached out to the top News SEOs in the world to gather their insights and thoughts for the final report.

Today we introduced the inaugural Google News Ranking Factors Survey.

A few insights from the organizers:

“Media companies are particularly interested in learning more about the ins and outs of Google News ranking factors, which are quite different than the standard Page Rank algorithms associated with web search optimization,” said Tim Ruder, chief revenue officer, Perfect Market. “News business models require an intricate, specialized understanding. My colleague Sheigh Crabtree and I are grateful to the news SEO experts who participated in this survey, lent us their expertise and helped form the analysis for this groundbreaking research.”

"Ranking for top stories in Google News is the Holy Grail for news sites, yet there has been little public discussion within the SEO community of how to do it,” said Andrew Shotland. “As an SEO consultant who has worked on some of the largest news brands in the world, I thought others would benefit from asking some of the best SEOs out there to share their knowledge of how Google News works."

"Clearly news publications that rank consistently at the top of Newsknife spend effort to get there," said Neil Pharazyn, founder of Newsknife. "These Google News ranking factor insights will give news SEOs a better focus on what works.

For full details of the surevey head over to the Google News Ranking Factors Survey.

Tags: article seo, google news, ranking factors,