PerfectMarket

Modelling Site Traffic for Online News Websites: Looking Beyond Page Views

 

Pageviews = Audience X Frequency X Depth

In this video, I talk about a simple approach to site metrics for news publishers that has very powerful uses.  At the heart of this approach, is thinking of page views as the outcome of site reader behaviors.  By doing this you can unlock and focus on the underlying drivers of site growth: audience size, return frequency of use and depth of use.  This model for online news sites can be further refined with simple segmentation models that are available in standard site metric packages. 

Anyone working for online news sites can use this model to measure and project the impact that different kinds of marketing, product or editorial intitiatives might have.  This is the first part one of an occassional series of videos about the online news business.  In future installments, I'll walk through what this model looks like for actual websites and show how different revenue streams can be incorporated.  If you have any questions, please use the contact form on this page and ask away. 

Tags: video, news publisher revenue,