Although internships are notorious for giving interns tasks that no one else wants to do -- this is not the whole picture.
Last week, the interns working at Idealab in Pasadena, CA had a round table discussion on projects and internship expectations ... *gulp*. As you may know, Idealab is home to new technology ideas. As such, it provides a inspired setting and infrastructure to early stage start-ups. An internship discussion among ten of us covered a broad range of subjects -- everything from robotics and computer engineering to sales, social media and PR.
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Perfect Market CEO Julie Schoenfeld was appointed judge for Ernst & Young Entrepreneur of the Year® 2011 Awards in the Greater Los Angeles region for the third year. Tonite the regional award winner is expected to be announced at a ceremony in Beverly Hills. Reflecting on her successive experiences, Julie has provided a series of insights on the E&Y judging process and the caliber of the candidates. Julie Schoenfeld's "Five Facts About Entrepreneurs" is after the jump. Congratulations to all of the the finalists.
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The temptation for news publisher's to paper over revenue holes with the latest and greatest technology solution is all too common. Many have raced from paywalls, to tablets, to mobile and back again. In the face of disruption, it's all too easy to chase a single fix-it rather than look at a multi-revenue tool set to leverage all of the assets in your content library for each audience type.
That was the overarching flow of the conversation during Internet Week in NYC at the Digital Publishing & Advertising Conference panel discussion "Subscriptions, Paywalls and Real Money. Will Users Pay Up or Fade Away?" Perfect Market publishing partner Yoni Greenbaum, Philadelphia Media Network's Vice President and General Manager, Digital was the focus of much of the convesation as he tried to bridge an explanation between the print side of news and the growing digital side.
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Tim Ruder and Sheigh Crabtree earlier this week hosted a live webinar with the Interactive Advertising Bureau. The IAB provided us with a great opportunity to highlight two cases studies, discuss Google +1 updates, and offer some actionable tips for publishers and enterprise companies to align search and social efforts. The IAB webinar “The Search and Social Connection: Marketing Alignment in a Google and Facebook World” is embedded on the next page.
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The trouble with Libya's Kadafi, Gaddafi, Qaddafi extends well beyond North Africa's current plight.
The spelling of the Libyan leader's name is also the bane of copy editors in news rooms across the U.S. Close to 50 variations on the spelling of his name exist today in national newspapers.
Recently, Perfect Market's Tim Ruder parsed the conundrum as it applies to SEO in the newsroom for major publishers. How will users find the best stories about Kadafi, Gaddafi, Qaddafi when there are so many variations on the theme being indexed and socialized? Search Engine Land's Danny Sullivan this week picked up the thread in a story that highlights the search and news conundrum.
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Perfect Market CEO Julie Schoenfeld (@schoenfeldj) spoke at #Twiistup last week on a panel about 'freemium' content. It was a great panel and a great event. Here are a few Twitter highlights.
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Earlier this month, Perfect Market announced a $9 million round of funding led by Comcast Interactive Capital. Here are a few of the highlights from news outlets that covered the investment.
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J Walter Thompson's annual list of prognostications at year's end is always a telling look ahead. Many entries in this year's list are near and dear to Perfect Market's heart.
Consider our previous posts on long form journalism, entrepreneurial journalism, and our ongoing interest in mobile memes (Angry Birds!), personal taste graphs (how did Hunch.com know I love comedienne Maria Bamford?), QR barcodes (see Webb Media at ONA10), social objects (our SXSW fave StickyBits), social media browsers (our TC Disrupt pals OneTrueFan) and social media commerce. (Or "F-Commerce," as it were, and if you can't figure out what the 'F' stands for, there's a little movie called "The Social Network" you may want to see.)
Speaking of which, Rooney Mara, the actress who plays Mark Zuckerberg's Boston University girlfriend in "the Facebook movie" appears on the list at No. 71. Way to deliver a superb bit of Aaron Sorkin repartee, young lady. Which then brings up one of the more dubious trends on the list: social networking surveillance.
We all know that by participating in the social economy we give away our content (status updates, photos) and private information (our location, our contact information) which is then monetized by host sites. Today it's thought of as the implicit cost of sharing our lives with friends and families. But when the U.S. government moves in to make social networking sites comply with wiretap orders, that's when sharing becomes a little less friendly.
Read on as we take a look at a few of the 100 highlights for 2011 that we're particularly interested in.
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Perfect Market CEO Julie Schoenfeld led the Business Insider’s IGNITION Conference session entitled “Free Money: How Publishers Can Cash in on Content They've Already Created." The session took place on Friday at Time Warner Center, in New York.
Here are some quick highlights ...
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Mary Meeker's annual Web 2.0 presentation provides some great data, trends and projections along with one heck of a disclaimer.
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01 August 2011 By Perfect Market
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