Today at the Online News Association conference in Boston, Perfect Market, Local SEO Guide, and Newsknife released a new survey detailing new insights into exactly how articles are ranked by Google News.
As a marketing / PR intern at Perfect Market, I will begin my quest to read one book every week or so and build upon my ever-expanding knowledge of social media.
The temptation for news publisher's to paper over revenue holes with the latest and greatest technology solution is all too common. Many have raced from paywalls, to tablets, to mobile and back again. In the face of disruption, it's all too easy to chase a single fix-it rather than look at a multi-revenue tool set to leverage all of the assets in your content library for each audience type.
That was the overarching flow of the conversation during Internet Week in NYC at the Digital Publishing & Advertising Conference panel discussion "Subscriptions, Paywalls and Real Money. Will Users Pay Up or Fade Away?" Perfect Market publishing partner Yoni Greenbaum, Philadelphia Media Network's Vice President and General Manager, Digital was the focus of much of the convesation as he tried to bridge an explanation between the print side of news and the growing digital side.
Tim Ruder and Sheigh Crabtree earlier this week hosted a live webinar with the Interactive Advertising Bureau. The IAB provided us with a great opportunity to highlight two cases studies, discuss Google +1 updates, and offer some actionable tips for publishers and enterprise companies to align search and social efforts. The IAB webinar “The Search and Social Connection: Marketing Alignment in a Google and Facebook World” is embedded on the next page.
The Newspaper Association of America invited Tribune Interactive to discuss its success in generating new audience and revenue due to its partnership with Perfect Market. Tribune's Bill Adee (@Bill80), VP/Digital Stuff at Chicago Tribune, gave the presentation on March 27th in Dallas. Here are some highlights and insights.
The trouble with Libya's Kadafi, Gaddafi, Qaddafi extends well beyond North Africa's current plight.
The spelling of the Libyan leader's name is also the bane of copy editors in news rooms across the U.S. Close to 50 variations on the spelling of his name exist today in national newspapers.
Recently, Perfect Market's Tim Ruder parsed the conundrum as it applies to SEO in the newsroom for major publishers. How will users find the best stories about Kadafi, Gaddafi, Qaddafi when there are so many variations on the theme being indexed and socialized? Search Engine Land's Danny Sullivan this week picked up the thread in a story that highlights the search and news conundrum.
It's hard out there for a content farm — following Google's Panda/Farmer algorithmic update.
While farmers adjust to the change there are insights to be gained from the production and economics of query-based original content.
Perfect Market's Tim Ruder weighed in on some of these issues and more at SMX West in San Jose on Tuesday.
Earlier this month, Perfect Market announced a $9 million round of funding led by Comcast Interactive Capital. Here are a few of the highlights from news outlets that covered the investment.
Perfect Market CEO Julie Schoenfeld led the Business Insider’s IGNITION Conference session entitled “Free Money: How Publishers Can Cash in on Content They've Already Created." The session took place on Friday at Time Warner Center, in New York.
Here are some quick highlights ...
Mary Meeker's annual Web 2.0 presentation provides some great data, trends and projections along with one heck of a disclaimer.
22 September 2011 By Perfect Market
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