In his recent column on Wired (“The Future of Advertising”), Felix Salmon, a wonderful reporter and blogger, especially on economic issues, suggests that he wants to “push back a bit against some of the unexamined assumptions” which he encounters “most of the time when I meet online-media people.” Funny thing is that in examining these assumptions, Salmon reveals some of his own assumptions that are worth examining.
The Boston Globe this week implemented a paywall on their www.bostonglobe.com site, the exclusive outlet for content written for the Boston Globe newspaper. The company delved into two new areas in launching a dedicated site for the Boston Globe. First, they implemented a new design and technical approach called responsive publishing. The concept of responsive publishing is that a website should adapt to any browser, device or window size and still look great. Having browsed the Boston Globe site over the last few days on multiple devices, it definitely lives up to this promise. The site looks great. (Jay Budzik, our CTO, is going to be commenting on the technical approach to responsive publishing, so check back.)
Today at the Online News Association conference in Boston, Perfect Market, Local SEO Guide, and Newsknife released a new survey detailing new insights into exactly how articles are ranked by Google News.
As a marketing / PR intern at Perfect Market, I will begin my quest to read one book every week or so and build upon my ever-expanding knowledge of social media.
When a Knight Foundation representative recenlty compared newspapers to wax records the twittersphere exploded with jokes and riffs. Fortunately, Poynter.org collected much of the commentary into a handy Storify embed. Read and laugh after the jump ...
Summer internships are winding down! What to do before you leave...
Although internships are notorious for giving interns tasks that no one else wants to do -- this is not the whole picture.
Last week, the interns working at Idealab in Pasadena, CA had a round table discussion on projects and internship expectations ... *gulp*. As you may know, Idealab is home to new technology ideas. As such, it provides a inspired setting and infrastructure to early stage start-ups. An internship discussion among ten of us covered a broad range of subjects -- everything from robotics and computer engineering to sales, social media and PR.
The temptation for news publisher's to paper over revenue holes with the latest and greatest technology solution is all too common. Many have raced from paywalls, to tablets, to mobile and back again. In the face of disruption, it's all too easy to chase a single fix-it rather than look at a multi-revenue tool set to leverage all of the assets in your content library for each audience type.
That was the overarching flow of the conversation during Internet Week in NYC at the Digital Publishing & Advertising Conference panel discussion "Subscriptions, Paywalls and Real Money. Will Users Pay Up or Fade Away?" Perfect Market publishing partner Yoni Greenbaum, Philadelphia Media Network's Vice President and General Manager, Digital was the focus of much of the convesation as he tried to bridge an explanation between the print side of news and the growing digital side.
Julie Schoenfeld, CEO of Perfect Market, just returned from AllThingsD's D9 this afternoon. Here are Julie's top ten tweets from the event, highlighting 'Gang of Four' think, DARPA's Dugan, Kara Swisher's 'twitter crush' on dreamy @jack, Groupon's mega deal of the day, and more.
Perfect Market has the great privilege of working with partners who produce exceptional high-quality journalism.
The quality of the content we work with is something we celebrate every hour of the day — typically as we pour over analytics and plan further optimization strategies. But at no time is the editorial exceptionalism of our partners more evident than when the Pulitzer Prizes are annually announced.
Earlier this week, our partners dominated 2011 Puitzer Prize honors.
17 November 2011 By Perfect Market
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