Looking Forward to Fall
As a marketing / PR intern at Perfect Market, I will begin my quest to read one book every week or so and build upon my ever-expanding knowledge of social media.
Blog - Growth
Summer Internship Week IV - Cruel Summer
August is always bitter sweet -- I am constantly driving around with the windows down, radio blaring nostalgic songs like "Boys of Summer," "California Girls" and "Sumer Breeze" -- trying to hold on to the last bit of summer that I can. I think everyone can relate. August marks the height of this awesome season because no one wants to return to reality...
My #SummerInternship Week II — ‘The Shining’ and Banana Splits
Although internships are notorious for giving interns tasks that no one else wants to do -- this is not the whole picture.
Last week, the interns working at Idealab in Pasadena, CA had a round table discussion on projects and internship expectations ... *gulp*. As you may know, Idealab is home to new technology ideas. As such, it provides a inspired setting and infrastructure to early stage start-ups. An internship discussion among ten of us covered a broad range of subjects -- everything from robotics and computer engineering to sales, social media and PR.
[PICS] Team Snap Shots, week 9 - Puppies, Kittens and @Scobleizer, OH MY!
Kittens and puppies and Scoble, OH MY!
With all the tiny canines and felines being shepharded into the extended Perfect Market family, it's a wonder we don't hold a 'Zoo Babies' party in the office. (Oh, that's right. Some of us don't like animals.) The bigger question may be, who is taking care of all these tiny fur tykes, as so many of us are out on the road. Last week, a healthy contingency headed to Seattle for client meetings and SMX Advanced. Another group headed east for Internet Week NYC. Meanwhile, back at the Pasadena HQ, Robert Scoble appeared for a Friday lunch to speak at Idealab University. Here are some of our favorite moments from the second week of June.
SMX West: Tim Ruder “What Traditional Media Can Learn from Content Farms”
It's hard out there for a content farm — following Google's Panda/Farmer algorithmic update.
While farmers adjust to the change there are insights to be gained from the production and economics of query-based original content.
Perfect Market's Tim Ruder weighed in on some of these issues and more at SMX West in San Jose on Tuesday.
Twiistup 8 Highlights: Notable Tweets
Perfect Market CEO Julie Schoenfeld (@schoenfeldj) spoke at #Twiistup last week on a panel about 'freemium' content. It was a great panel and a great event. Here are a few Twitter highlights.
Perfect Market in the News: Comcast Funding Highlights
Earlier this month, Perfect Market announced a $9 million round of funding led by Comcast Interactive Capital. Here are a few of the highlights from news outlets that covered the investment.
100 Things to Watch in 2011 : No. 32 Entrepreneurial Journalism
J Walter Thompson's annual list of prognostications at year's end is always a telling look ahead. Many entries in this year's list are near and dear to Perfect Market's heart.
Consider our previous posts on long form journalism, entrepreneurial journalism, and our ongoing interest in mobile memes (Angry Birds!), personal taste graphs (how did Hunch.com know I love comedienne Maria Bamford?), QR barcodes (see Webb Media at ONA10), social objects (our SXSW fave StickyBits), social media browsers (our TC Disrupt pals OneTrueFan) and social media commerce. (Or "F-Commerce," as it were, and if you can't figure out what the 'F' stands for, there's a little movie called "The Social Network" you may want to see.)
Speaking of which, Rooney Mara, the actress who plays Mark Zuckerberg's Boston University girlfriend in "the Facebook movie" appears on the list at No. 71. Way to deliver a superb bit of Aaron Sorkin repartee, young lady. Which then brings up one of the more dubious trends on the list: social networking surveillance.
We all know that by participating in the social economy we give away our content (status updates, photos) and private information (our location, our contact information) which is then monetized by host sites. Today it's thought of as the implicit cost of sharing our lives with friends and families. But when the U.S. government moves in to make social networking sites comply with wiretap orders, that's when sharing becomes a little less friendly.
Read on as we take a look at a few of the 100 highlights for 2011 that we're particularly interested in.
Highlights from Perfect Market’s Julie Schoenfeld at IGNITION
Perfect Market CEO Julie Schoenfeld led the Business Insider’s IGNITION Conference session entitled “Free Money: How Publishers Can Cash in on Content They've Already Created." The session took place on Friday at Time Warner Center, in New York.
Here are some quick highlights ...
10 Questions Internet Execs Should Ask & Answer
Mary Meeker's annual Web 2.0 presentation provides some great data, trends and projections along with one heck of a disclaimer.
22 August 2011 By Perfect Market
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