In his recent column on Wired (“The Future of Advertising”), Felix Salmon, a wonderful reporter and blogger, especially on economic issues, suggests that he wants to “push back a bit against some of the unexamined assumptions” which he encounters “most of the time when I meet online-media people.” Funny thing is that in examining these assumptions, Salmon reveals some of his own assumptions that are worth examining.
The Boston Globe this week implemented a paywall on their www.bostonglobe.com site, the exclusive outlet for content written for the Boston Globe newspaper. The company delved into two new areas in launching a dedicated site for the Boston Globe. First, they implemented a new design and technical approach called responsive publishing. The concept of responsive publishing is that a website should adapt to any browser, device or window size and still look great. Having browsed the Boston Globe site over the last few days on multiple devices, it definitely lives up to this promise. The site looks great. (Jay Budzik, our CTO, is going to be commenting on the technical approach to responsive publishing, so check back.)
The temptation for news publisher's to paper over revenue holes with the latest and greatest technology solution is all too common. Many have raced from paywalls, to tablets, to mobile and back again. In the face of disruption, it's all too easy to chase a single fix-it rather than look at a multi-revenue tool set to leverage all of the assets in your content library for each audience type.
That was the overarching flow of the conversation during Internet Week in NYC at the Digital Publishing & Advertising Conference panel discussion "Subscriptions, Paywalls and Real Money. Will Users Pay Up or Fade Away?" Perfect Market publishing partner Yoni Greenbaum, Philadelphia Media Network's Vice President and General Manager, Digital was the focus of much of the convesation as he tried to bridge an explanation between the print side of news and the growing digital side.
J Walter Thompson's annual list of prognostications at year's end is always a telling look ahead. Many entries in this year's list are near and dear to Perfect Market's heart.
Consider our previous posts on long form journalism, entrepreneurial journalism, and our ongoing interest in mobile memes (Angry Birds!), personal taste graphs (how did Hunch.com know I love comedienne Maria Bamford?), QR barcodes (see Webb Media at ONA10), social objects (our SXSW fave StickyBits), social media browsers (our TC Disrupt pals OneTrueFan) and social media commerce. (Or "F-Commerce," as it were, and if you can't figure out what the 'F' stands for, there's a little movie called "The Social Network" you may want to see.)
Speaking of which, Rooney Mara, the actress who plays Mark Zuckerberg's Boston University girlfriend in "the Facebook movie" appears on the list at No. 71. Way to deliver a superb bit of Aaron Sorkin repartee, young lady. Which then brings up one of the more dubious trends on the list: social networking surveillance.
We all know that by participating in the social economy we give away our content (status updates, photos) and private information (our location, our contact information) which is then monetized by host sites. Today it's thought of as the implicit cost of sharing our lives with friends and families. But when the U.S. government moves in to make social networking sites comply with wiretap orders, that's when sharing becomes a little less friendly.
Read on as we take a look at a few of the 100 highlights for 2011 that we're particularly interested in.
Perfect Market CEO Julie Schoenfeld led the Business Insider’s IGNITION Conference session entitled “Free Money: How Publishers Can Cash in on Content They've Already Created." The session took place on Friday at Time Warner Center, in New York.
Here are some quick highlights ...
Mary Meeker's annual Web 2.0 presentation provides some great data, trends and projections along with one heck of a disclaimer.
As the publishing world continues to shift its focus online, many have predicted a time when print editions of major papers and magazines cease to exist.
For some, ditching the print version is both fiscally and environmentally sound. However, others argue that such a perspective misses the inherent and underlying brand value of the print edition.
A NoSQL comparison chart.
See the results of Perfect Market Principal Software Engineer Jun Xu's NoSQL evaluation comparing Tokyo Cabinet, Berkeley DB, MongoDB and others.
Chart provides comparison of major features and Jun shares the results of extensive testing leading up to production deployment in our massively parallel highly scalable content processing solution.
Perfect Market CEO Julie Schoenfeld appeared at OMMA Performance in Manhattan to discuss performance marketing this morning.
According to Julie, we are in the middle of an “evolutionary change,” which makes it hard to truly understand exactly where performance marketing is headed. In the next 12 months, she predicted, we will see the emergence of new trends in the field that will shake up the status quo and change the game entirely.
Here are a few tips on how to craft data that's actionable.
The Vault Index: Your Questions, Asked and Answered.
We got some great insights, comments and observations about The Vault Index - Summer 2010. From noting the important difference between display ad and keyword ad targeting to the single metric pageview debate.
Here are our responses to very good points raised by AdAge, Nieman J-Lab, SEOMoz, GigaOm and some guy from the twittersphere.
17 November 2011 By Perfect Market
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