In this video, Tim Ruder talks about a simple approach to site metrics for news publishers that has very powerful uses. At the heart of this approach, is thinking of page views as the outcome of site reader behaviors. By doing this you can unlock and focus on the underlying drivers of site growth: audience size, return frequency of use and depth of use. This model for online news sites can be further refined with simple segmentation models that are available in standard site metric packages.
Continue reading
Tags:
video,
news publisher revenue,
The Boston Globe’s new HTML5 Responsive Design launched on BostonGlobe.com in preparation for their paywall strategy, and it has the industry abuzz about the death of apps and the future of the web as a place where you can get a more consistent, great experience, no matter what device you use to access it.
Continue reading
Tags:
The Boston Globe this week implemented a paywall on their www.bostonglobe.com site, the exclusive outlet for content written for the Boston Globe newspaper. The company delved into two new areas in launching a dedicated site for the Boston Globe. First, they implemented a new design and technical approach called responsive publishing. The concept of responsive publishing is that a website should adapt to any browser, device or window size and still look great. Having browsed the Boston Globe site over the last few days on multiple devices, it definitely lives up to this promise. The site looks great. (Jay Budzik, our CTO, is going to be commenting on the technical approach to responsive publishing, so check back.)
Continue reading
Tags:
analytics,
paywalls,
Today at the Online News Association conference in Boston, Perfect Market, Local SEO Guide, and Newsknife released a new survey detailing new insights into exactly how articles are ranked by Google News.
Continue reading
Tags:
article seo,
google news,
ranking factors,
As a marketing / PR intern at Perfect Market, I will begin my quest to read one book every week or so and build upon my ever-expanding knowledge of social media.
Continue reading
Tags:
social media,
When a Knight Foundation representative recenlty compared newspapers to wax records the twittersphere exploded with jokes and riffs. Fortunately, Poynter.org collected much of the commentary into a handy Storify embed. Read and laugh after the jump ...
Continue reading
Tags:
social media,
print newspapers,
August is always bitter sweet -- I am constantly driving around with the windows down, radio blaring nostalgic songs like "Boys of Summer," "California Girls" and "Sumer Breeze" -- trying to hold on to the last bit of summer that I can. I think everyone can relate. August marks the height of this awesome season because no one wants to return to reality...
Continue reading
Tags:
Summer internships are winding down! What to do before you leave...
Continue reading
Tags:
Although internships are notorious for giving interns tasks that no one else wants to do -- this is not the whole picture.
Last week, the interns working at Idealab in Pasadena, CA had a round table discussion on projects and internship expectations ... *gulp*. As you may know, Idealab is home to new technology ideas. As such, it provides a inspired setting and infrastructure to early stage start-ups. An internship discussion among ten of us covered a broad range of subjects -- everything from robotics and computer engineering to sales, social media and PR.
Continue reading
Tags:
perfect market,
summer intern,
summer internship,
Perfect Market summer intern Meredith Bell proved her mettle at the Idealab Banana Split Speed Eating contest. Not only did she pound through a pie plate filled with a Neapolitan ice cream sundae, but she also proved to be a great sport, providing her fellow contestant (the final winner) with a spare hair clip so he could see. Great job, Meredith! (We hope you'll come back next summer ...?)
Continue reading
Tags:
video,
09 November 2011 By Perfect Market
0 comments