Day 2 at Web 2.0 started out with a panel discussing a topic close to Perfect Market’s heart: “Media’s New Business Model: Success Without Google.”
Wall Street Journal reporter Jessica Vascellaro moderated the panel that included Bernard Gershorn, Apture’s Tristan Harris, ShareThis’ Heidi Perry and Fwix’s Darian Shirazi.
One of the key ideas the panelists discussed was that links shared through social media have much greater success at attracting and keeping users on a publisher’s website.
Google may send more traffic into a site, but that traffic typically U-turns right back out.
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We have made the pilgrimage to San Francisco for O’Reilly’s Web 2.0. We’ll be sharing some of the insights we gather from the workshops, conferences and our fellow attendees here on the Perfect Market blog.
Today was workshop day and my morning was spent learning best practices for social media marketing. Since we do so much social media with our partners, it was helpful to get a rundown of some of the best practices for social media success.
Aliza Sherman, a noted social media expert/maven — although, as she freely admitted, there are no true “experts” or really anyone “certified” in social media marketing — shared her insights from 20 years of online marketing (take that, Mark Zuckerburg!).
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Sometimes it feels like my inbox is a virtual Christmas tree where presents come in the form of Google alerts and media newsletters. I click on them greedily, like a child tearing at wrapping paper, eager to see what lies inside.
Sadly, more often than not, I find a fuzzy pink rabbit suit.
But some days, it’s the Red Ryder BB Gun I always wanted.
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And now for another in our series of weekly roundups of the newest developments in the media sphere…
The Brits Do It Again
The British certainly do love their newspapers. From debates about pay walls, to the Bureau of Investigative Journalism, to DK’s future of publishing, there seems to be a never-ending stream of British-led campaigns to protect publishing’s future.
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Like so many things in life, what works in one place does not always make sense in another. I had to learn this the hard way.
As a former student of history, I soon learned while writing press releases, articles and blog posts that so much of the style I was accustomed to from research papers made absolutely no sense in a post about citizen journalism.
Coming across “Student journalists need to learn SEO more than they need AP style” by Robert Niles in the Online Journalism Review, I was struck by its relevance to my own journey into the crazy world of online composition.
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We’ve been talking a lot about the future of news on the Perfect Market blog. Sometimes the best source of information comes from the past (nota bene: the author was a history major and remains an unabashed history buff).
The Pew Research Center’s Project on Excellence in Journalism has recently released the findings of its survey “News Leaders and the Future,” polling executives from Radio, TV and newspapers for their outlook on journalism.
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In our post on the Top 10 Works of Journalism of the decade, we posited that it was not a matter of if but when a non-traditional journalist took home a Pulitzer Prize.
This week Pro Publica, a non-profit newsroom, was honored for “The Deadly Choices at Memorial,” its excellent investigative coverage of the struggles and heroism of a New Orleans’ hospital during Hurricane Katrina.
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Everyday someone in the online media world is weighing in on the “future of publishing.” My Google Alert updates can testify to it. Sometimes it’s even one of the team members here at Perfect Market.
This post is the first of what will be a weekly feature on the Perfect Market blog entitled “The Pulse of Publishing.” The idea is to take in all the buzz related to the newest developments in the media sphere, distill it, connect some dots and draw some conclusions.
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It’s easy to get hung up on the ‘death of publishing’ and to focus on what’s not happening or what could be done to ’save’ the industry.
A powerful reminder that the lifeblood of the news industry remains ground-breaking original reporting began coursing across the web yesterday when NYU’s Arthur L. Carter Journalism Institute released its “Top Ten Works of Journalism of the Decade, 2000-2009.”
The ten works (five newspaper series, four books, and a radio program) chosen by NYU from a group of 80 nominees represent ‘journalism that brilliantly met the challenges of the last decade.’ Quite a decade it was with reports on 9/11, the economic crisis, the Iraq war, Katrina and the Bush administration’s ‘war on terror’ rounding out the list.
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As of this weekend, we have officially entered the “Age of the iPad.”
At Perfect Market, like so many others involved in the world of online publishing, we are keeping a close eye on Apple’s tablet. How can we not, when it’s been touted (by some) as the publishing industry’s “savior?”
Is Steve Jobs the Jesus for newspapers? (Some have argued that the iPad Easter launch was no mere coincidence; clever subliminal messaging by Apple.)
Jay Rosen (@jayrosen_nyu) of PressThink blog perhaps described the phenomenon best to the Huffington Post when he said, “Before the iPad came into our sights, there was already a series of headlines and desperate passages: will ______ save journalism? There’s this search for the savior, and the belief that there is one.”
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05 May 2010 By Admin
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