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News Site Optimization for Google’s January Search Changes

Google has begun publishing a list of the major changes to its search results, and last week published a list of 17 changes Google made in January. It's worth reading through all of them, but our partners in the news industry will be most interested in how Google is continuing to change how news results are integrated.

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10 February 2012 By Perfect Market

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Archive Digger: Love is in the Air…and in the Vault!

The Vault™ is a web-based tool that provides Perfect Market publishers with full access to and control over all their content that is optimized, served, and/or packaged by Perfect Market. We consider The Vault™ to be the face of everything Perfect Market. Each month, our friend ArchiveDigger goes through the Vault™ to find top-performing articles around a relevant subject. To celebrate Valentine's Day, ArchiveDigger has "dug up" some interesting articles related to love and romance from our Vault™ archives.

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10 February 2012 By Perfect Market

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Perfect Market’s Top Search Terms for January 2012

Perfect Market hosts and optimizes content for some of the world’s largest, and most premium news publishers. In so doing, we are able to pull together some very interesting data, which we've decided to start sharing with you! Here are the highest trafficked search terms for January 2012. 

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06 February 2012 By Perfect Market

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Perfect Market Celebrates the Year of the Dragon

Perfect Market recently had our Chinese New Year’s celebration here at Perfect Market to honor Year of the Black Water Dragon. We are particularly excited about the Year of the Dragon because the we feel that Perfect Market has a lot in common with the Dragon:

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03 February 2012 By Perfect Market

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NoSQL Comes of Age: Why Perfect Market Likes MongoDB and Why You Should, Too

No SQL databases are no longer a joke, shrouded in the corner of hype terms and prototype implementers. More specifically, MongoDB is one such NoSQL database leading the way; by moving from the hobbyist space to running production systems for the world's largest infrastructures. This year at the MongoDB 2012 conference in Los Angeles, the Perfect Market engineers got the run down on what's new, what's coming and how it's being used today. If you haven't yet evaluated a NoSQL database solution to solve performance and scaling problems of your current infrastructure, now is the time.

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27 January 2012 By Perfect Market

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Simplifying Terry Kawaja’s Display Ad LUMAscape

Terry Kawaja's LUMAscape attempted to map the infrastructure of companies participating in the space between Marketers and Publishers. Perfect Market CEO Julie Schoenfeld presents a simplified version of the LUMAscape by focusing on the 6 major functions involved in the display ad value chain. Watch the video to learn more about these functions and how this perspective explains the strategies of leading Internet companies such as Google, Yahoo!, Microsoft, AOL and Facebook.

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18 January 2012 By Perfect Market

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Google Search Plus your [Favorite Author]

If you’ve followed any tech news outlets this week, you’ve probably seen that Google released a new product called Search, Plus Your World. If you haven’t seen it yet, the short version is that Google began mixing more pages into your search results that were shared (or +1’ed) by people you’re connected with.  Google has shown some customized results for years, but they were the exception rather than the rule – the majority of search results were picked by the almighty Algorithm.

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17 January 2012 By Perfect Market

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A Message from Julie Schoenfeld, Perfect Market CEO

The holidays are a time for reflection and stock taking.  Over the past year I have had several constants in my life and I would like to take a minute to express my gratitude to them.

My Team
The Perfect Market team is the template for what all effective teams must be.  Hard working, goal oriented, results driven, non-quitters, caring about each other, honest and filled with strong character.  The best of the best.

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06 December 2011 By Perfect Market

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Tags: julie schoenfeld,

Interactive Simulations: The Key to Successful Product Design

When it comes to software design, success or failure can be entirely dictated by ease of use and simplicity of design.  Just like with real life face-to-face interactions, first impressions are lasting impressions.  Wowing your customers with design, simplicity, intelligence, and speed is critical in driving usability and adoption of your product.

Often when people talk about product design, they think color palette, fonts, and page layout.  However, product design extends far beyond that and tackles much more complex matters in order to address a host of use cases and scenarios.
Let’s take a seemingly simple task like creating a new member for a web-based application.  What are some things that need to be taken into consideration when working through the design?

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21 November 2011 By Perfect Market

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Tags: design,

The Salmon Fallacies: Felix Salmon’s Unexamined Assumptions

In his recent column on Wired (“The Future of Advertising”), Felix Salmon, a wonderful reporter and blogger, especially on economic issues, suggests that he wants to “push back a bit against some of the unexamined assumptions” which he encounters “most of the time when I meet online-media people.”  Funny thing is that in examining these assumptions, Salmon reveals some of his own assumptions that are worth examining.

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17 November 2011 By Perfect Market

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Tags: paywalls, ppc advertising,

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