SEO is based on what people are typing into search engines. It’s relatively black and white, people are looking for something or they are not. So what happens when people’s searches are based on entirely a misperception? A recent incident surrounding the construction of an Islamic Community Center (two blocks from) the World Trade Center site, has led news organizations to look more carefully at the issues that arise when SEO and journalistic accuracy don't mix.
Performance-based journalism is increasingly coming into focus. Will Lewis D'Vorkin's turn at Forbes turn blog staffers into Gawkeresque scandal-mongers? Or will new performance metrics not only improve the editorial response to audience interest but also ensure the outlet is a strong competitor in the new journalism economy.
The New York Times got the digital world buzzing today when resident 'Gray Lady' hipster Jenna Wortham showcased the emergence of Tumblr, a social blogging site that lives in the “space in between Twitter and Facebook.”
We blame Mark Coatney for fanning the Tumblr flames. Ever since Coatney started Newsweek's Tumblr, got profiled by NYMag.com, then left the old media firm to join the burgeoning new social network, the Tumblr coverage just won't quit.
In an effort to cut to the chase, and help you get up to speed, dear reader, we offer our top five Tumblr picks.
31 August 2010 By Perfect Market
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