In discussing the various ideas that might ultimately “save journalism,” we’ve seen ideas ranging from the ever contentious paywall (or in the New York Times’ case, “metered models”), to DemandMedia-style monetization, to hyper-local news and citizen journalism.
These last few days some of the big media names have begun to think way outside the proverbial “box,” seeking to reinvent themselves as more than just search engines, websites, or publishers. First, Yahoo bought Associated Content and proclaimed its quest to become the world’s biggest content provider, a move which positioned Yahoo against Demand Media.
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CM Summit kicked off Internet Week in New York, and Perfect Market was in attendance to soak up inspiration from innovative thinkers in online media.
Perhaps the most exciting part of the Summit for this New York Times junkie was the conversation between John Batelle and Arthur Sulzberger, chairman of that celebrated publication. The conversation started out, unsurprisingly, with a discussion of paywalls or, in New York Times parlance, “metered models.”
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CM Summit came to a close with a conversation with the endlessly charming Arianna Huffington. The crowd applauded wildly when she declared that Huffington Post would never put up a paywall.
It helps that Huffington Post is now profitable and one of the most visited online news sites, ranking behind the New York Times but ahead of the Washington Post. It also helps that so many Huffington Post writers are unpaid (which Huffington defended by likening these writers to those who submit op-eds to traditional publications).
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15 June 2010 By Admin
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