This week’s Pulse of Publishing is less about theoretical developments in the future of journalism than about measurable events and fundamental changes in the way people are consuming news.
It should come as little surprise that one of these changes happened in Great Britain, a test lab for journalistic enterprise.
This week in “Pulse of Publishing” we take a look at the way a media Goliath (Google) and a media David (the Jewish Journal of Greater Los Angeles) are thinking about new business models for news. What did we learn? From giant aggregator to the niche publications, it’s all about effective content creation, distribution and monetization.
Google Helps Publishers: We say, “Beware of Greeks bearing gifts.”
You like us, you really like us!
The team at Perfect Market received wonderful news: We’ve been named a TiE50 winner, one of the most enterprising startups of 2010.
From 3, 474 nominees and 287 finalists, TiE selected the top 50 startups worldwide in five categories: BioSciences, Cleantech, Internet, Software and Wireless.
The final day at Web 2.0 began with a thoughtful keynote speech on the state of the web by new media guru Tim O’Reilly.
O’Reilly was full of wisdom on how to succeed in this speed-of-light internet era. “Don’t invent for the world that exists now,” he advised. The key is figuring out “where this is going.”
O’Reilly’s keynote focused on the state of the web’s different major platforms: Google, Amazon and Facebook. While he, like so many others here at Web 2.O, praised Facebook for being the leader in the new direction for the web, O’Reilly’s reasoning behind this praise was both unique and insightful.
There seems to be a prevalent theme here at Web 2.0 San Francisco. It is that it often takes repeated looks into the past to better appreciate the present.
Day 3 at Web 2.0 began with keynotes and an archival video (yesterday’s keynotes also included a humorous and topical vintage advertising film). This 1950s-era video documented the wonder and awe that came with transcontinental phone calls and highlighted the awesomeness that was the rotary phone.
Conference organizer Sarah Milstein explained that the archival videos were selected to demonstrate that even as technology has evolved, our human response to these technological advances has remained consistent.
My buzzword for Ad:Tech San Francisco is engagement.
With the advent of innovations in the tablet PC and Google investing in a mobile payments startup, it is clear that in the future we are all going to be online most of the time. As more people engage with the World Wide Web and there are more and more ways to connect, the challenge to everyone in the industry is: How can we connect in more meaningful ways?
Day 2 at Web 2.0 started out with a panel discussing a topic close to Perfect Market’s heart: “Media’s New Business Model: Success Without Google.”
Wall Street Journal reporter Jessica Vascellaro moderated the panel that included Bernard Gershorn, Apture’s Tristan Harris, ShareThis’ Heidi Perry and Fwix’s Darian Shirazi.
One of the key ideas the panelists discussed was that links shared through social media have much greater success at attracting and keeping users on a publisher’s website.
Google may send more traffic into a site, but that traffic typically U-turns right back out.
We have made the pilgrimage to San Francisco for O’Reilly’s Web 2.0. We’ll be sharing some of the insights we gather from the workshops, conferences and our fellow attendees here on the Perfect Market blog.
Today was workshop day and my morning was spent learning best practices for social media marketing. Since we do so much social media with our partners, it was helpful to get a rundown of some of the best practices for social media success.
Aliza Sherman, a noted social media expert/maven — although, as she freely admitted, there are no true “experts” or really anyone “certified” in social media marketing — shared her insights from 20 years of online marketing (take that, Mark Zuckerburg!).
20 May 2010 By Admin
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