Publishing’s not dying. It’s just being reborn — and transformed into viral videos.
“The Future of Publishing,” (above) created for a sales conference in London by British publisher DK, is a powerful yet simple message that has spread beyond its intended audience into full-blown “must-see” status for anyone following the “death of print media” meme.
Over 136,000 YouTube views later — thanks in part to tweets from Danny Sullivan’s journalism list, and posts from BoingBoing and ChicagoNow, suggest it will only continue to spread.
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penguin,
future of publishing,
dk marketing,
the truth,
khaki films,
john makinson,
zoe uffindell,
jason lamotte,
viral video,
As smelly tour vans with bald tires wobble into Austin for the music leg of SXSW, still kicking around on my dashboard are the twitpics, 140 character pull quotes and notes gathered from four days of interactive sessions.
Two big news announcements at SXSW Interactive 2010 centered around enabling more easily distributed and personalized real-time information.
At the second annual Bigg Digg Shindig, CEO Jay Adelson announced that Digg is redesigning the site, increasing site speed and incorporating customizable features, including access to personal feeds from Google, Facebook, Twitter, and OpenID.
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twitter,
digg,
android,
realtime,
splurb,
iphone,
stickybits,
swswi,
kevin rose,
billy chasen,
@ev,
evan williams,
@anywhere,
umair haque,
bill shupp,
jay adelson,
If you’re over the news-o-saur meme raise your hand.
It’s time to start paying more attention to an emerging vanguard of news ninjas. Surprising as it may seem, we actually think mainstream media can increasingly be counted among that vanguard.
We’re at SXSW 2010 Interactive this weekend in Austin. There are a bunch of great ideas and thinking about how journalism and the web / new media intersect. We enjoyed a panel on community funded reporting. Particularly intriguing are emerging models that enable in-depth coverage of stories the public wants. The most high-profile example being the recent investigative report on the Great Pacific Garbage Patch in the New York Times.
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sxsw,
content farms,
We started our day here at SXSW attending a panel in support of our colleague Tim Ruder, entitled “Imagineering the Fully Digitized and Connected Future.”
Organizer Dan Willis had presenters each take two hours of a single day in 2015. Speakers then described their future vision in narrative form with supporting pictures. The presenters had no idea what anyone was going to say in advance, and neither did we. The result was a surprisingly cohesive view of the future, with each presenter offering their own cluster of provocative ideas about how the future would play out. A video and deck will be available and once it is we’ll update this post to include it.
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search,
journalism,
social,
sxsw,
ugc,
jeff jarvis,
crowd sourcing,
augmented reality,
adrian holovaty,
dan willis,
tim ruder,
jay rosen,
ivan sutherland,
Let’s start a conversation.
The news industry is abuzz about “content mills” and other efforts to reduce the cost of producing content in an era of declining revenues. But roughly 12% of newspapers’ costs are for content, and just a fraction of that goes to pay for the high-quality, hard-hitting professional journalism that is at the heart of great news brands.
The problem is not the cost of content. The problem is that a growing number of Americans are getting their content online. That’s why some of the current strategies being discussed and implemented — such as hiring teams of freelancers to write articles by the piece and using algorithms to figure out what to write about — miss the point. Instead of looking for ways to produce content on the cheap, the news industry should continue to invest in content and look for new ways to monetize it where the action is — online.
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When you arrived at PerfectMarket.com, you may have wondered, “Why is so much prime homepage real estate devoted to the @Perfect Market Twitterfeed?” We’re glad you asked.
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18 March 2010 By Admin
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