In January 2012, I shared my presentation on "Simplifying the Display Ad LUMAscape" to open up a conversation with the larger adtech community and talk about what is going on in our space. Thank you for all your tweets, retweets, likes and questions. It's been great to engage with each of you and your feedback inspired me to add to the presentation. In this follow up presentation, I dive deeper into the LUMAscape and address some of the topics that have come up about the impact of social and mobile on the LUMAscape. I also look at the potential roles that Google and post-IPO Facebook may have in the LUMAscape.
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Perfect Market has been busy on the conference circuit over the last couple of months! In the past two months, our employees have traveled all over the country to attend, sponsor and/or speak at SXSW, Digiday Publishing Summit, NAA MediaXchange and Admonsters OPS Markets. Here are some highlights from our travels.
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Over the past several weeks, we at Perfect Market have been reviewing the first quarter performance of our publisher partners and one number kept jumping out at me – year over year growth in Visits for our Enterprise customers were consistently up 50% and more. In fact the year-over-year growth in visits for our top 10 (by size) Enterprise customers averaged 57%. As a point of comparison, Comscore just reported that the overall search market grew by approximately 8% year-over-year.
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The Vault™ is a web-based tool that provides Perfect Market publishers with full access to and control over all their content that is optimized, served, and/or packaged by Perfect Market. We consider The Vault™ to be the face of everything Perfect Market. Each month, our friend ArchiveDigger goes through the Vault™ to find top-performing articles around a relevant subject. To celebrate Mother’s Day (May 13) and mothers everywhere, ArchiveDigger has "dug up" Mother’s Day and mother-related articles from our Vault™ archives.
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Perfect Market CEO Julie Schoenfeld was recently awarded the Innovator of the Year Award by the National Association of Woman Business Owners of Los Angeles. Julie was one of seven honorees this year. Many of us attended the awards luncheon at the J.W. Marriott on March 23rd to watch Julie accept her award, and I know I speak for the rest of my team when I say it was a proud moment for Perfect Market.
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The Vault™ is a web-based tool that provides Perfect Market publishers with full access to and control over all their content that is optimized, served, and/or packaged by Perfect Market. We consider The Vault™ to be the face of everything Perfect Market. Each month, our friend ArchiveDigger goes through the Vault™ to find top-performing articles around a relevant subject. Because taxes are due in April (the 17th this year), ArchiveDigger has "dug up" some interesting articles related to taxes and the IRS from our Vault™ archives.
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Perfect Market has been quickly expanding our New York sales team to meet the demand from the local media market. As a result, on March 1st we moved our office from Union Square to the Flat Iron/Chelsea area. Our new office is located at 44 West 28th Street.
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The Vault™ is a web-based tool that provides Perfect Market publishers with full access to and control over all their content that is optimized, served, and/or packaged by Perfect Market. We consider The Vault™ to be the face of everything Perfect Market. Each month, our friend ArchiveDigger goes through the Vault™ to find top-performing articles around a relevant subject. To celebrate St. Patrick's Day, ArchiveDigger has "dug up" some interesting articles related to St. Patrick’s Day from our Vault™ archives.
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Recently, Dr. Mark J. Perry, Professor of Finance and Business Economics at the University of Michigan’s School of Management, posted the below chart on his blog and noted that print newspaper revenue advertising has fallen to a 60-year low. However, there is still value in the thoughtful curation provided by the bundled newspaper, and there are customers willing to pay.
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February saw a whole host of changes from both Bing and Google, several of which are worth taking note of if you’re an online news publisher.
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07 May 2012 By Perfect Market
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