SEO is based on what people are typing into search engines. It’s relatively black and white, people are looking for something or they are not. So what happens when people’s searches are based on entirely a misperception? A recent incident surrounding the construction of an Islamic Community Center (two blocks from) the World Trade Center site, has led news organizations to look more carefully at the issues that arise when SEO and journalistic accuracy don't mix.
Performance-based journalism is increasingly coming into focus. Will Lewis D'Vorkin's turn at Forbes turn blog staffers into Gawkeresque scandal-mongers? Or will new performance metrics not only improve the editorial response to audience interest but also ensure the outlet is a strong competitor in the new journalism economy.
The New York Times got the digital world buzzing today when resident 'Gray Lady' hipster Jenna Wortham showcased the emergence of Tumblr, a social blogging site that lives in the “space in between Twitter and Facebook.”
We blame Mark Coatney for fanning the Tumblr flames. Ever since Coatney started Newsweek's Tumblr, got profiled by NYMag.com, then left the old media firm to join the burgeoning new social network, the Tumblr coverage just won't quit.
In an effort to cut to the chase, and help you get up to speed, dear reader, we offer our top five Tumblr picks.
At first glance, mainstream media and Old Spice don’t seem to have much in common. But, several lessons can be drawn from the campaign’s viral success.
Publishers who turn away from performance advertising as a major source of revenue without exploring emerging ad technology 
do themselves and their readers a disservice.
While the vagaries of the current economy may make advertising appear to be, in Conde Nast’s words, “a very, very risky model,” it’s similarly hard to imagine readers, who are tightening their own budgets, will be willing to pay to make up the difference.
While a traditional over-dependency may need some self-correction, new technology advancements in performance advertising make the sector dangerous to ignore.
WikiLeaks' advance cooperation with influential media outlets demonstrates that, even as WikiLeaks attempts to transform the very nature of investigative journalism, it is open to high-level collaboration and validation from traditional media.
In a Google Images search for Pulitzer Prize-winning photojournalism we were surprised to see the first result: "The Texas Chainsaw Massacre."
Not that Tobe Hooper's 1974 indie horror film isn't worthy of some kind of award for dramatic photography. (Only an unflinching cameraman is brave enough stand down a chainsaw wielding Leatherface.)
But how did a harbinger to the slasher film genre get mixed in with lionized hard-news war photography like "Napalm Girl" and "Saigon Execution?"
Blame the Google Images algorithm for being unable to discern fact from fiction.
In honor of Comic-Con 2010, happening right now in San Diego, we’ve decided to blog about the beloved intersection of journalists as superheroes and newsrooms as Ground Zero for crime fighters.
Perfect Market’s favorite journalistic caped crusader has got to be Superman, a.k.a., Clark Kent.
Not only due to the time Kent spends in the newsroom with his intrepid colleague Lois Lane but, of course, because of Perry White, the irascible editor-in-chief of the Metropolis newspaper Daily Planet.
In celebration of the craft of journalism and the heroic truth squads serialized in these classic comics, I’ve compiled some of the more news-centric Superman quotes and a few photos and comic book pages—all for your viewing pleasure.
Google maintains throughout its positioning with the FTC that much of the innovation in the .jpg)
battle for paid content online must be done by publishers themselves.
Clearly, a publisher’s best chance for winning the digital “war” is in arming themselves with the best, the most up-to-date, and relevant insights into their content, advertising, traffic and revenue potential.
This is Perfect Market's raison d’etre.
Perfect Market made headlines yesterday with the launch of The Vault, our content performance dashboard that arms publishers and newsrooms with revenue and advertising data from their libraries.
What is perhaps most exciting about the press (other than some great buzz) is seeing what others think about The Vault’s promise and potential to help publishers thrive in the search economy.
So what have people been saying?
31 August 2010 By Perfect Market
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