Analytics - Tag:Ipad
Will the iPad save Mainstream Media (MSM)?
On Saturday, Apple debuted the iPad – a device the company hopes will become the latest “must have” consumer gadget. I have already bought into the potential of the iPad and have placed an order for the 3G version, which is due out “at the end of April” (how nebulous is that?). But I’m a gadget guy, so placing an order did not provide enough satisfaction. As such, I made the trip to my local Apple store Saturday night to handle (okay, I admit it – fondle) the device myself. I came away impressed. The iPad is compact, fast and sufficiently versatile to make it a very interesting addition to my gadget arsenal. Given my interest in the media business, though, I found myself contemplating the future of mainstream media as I played with the iPad. Many have speculated on the potential of the iPad to “save” traditional media businesses, with opinions generally landing between maybe and definitely not. However, many publishers such as Conde Nast have embraced the new technology and have big plans to distribute their publications on the iPad. Hearst has even announced a similar tablet reader device of their own.
23 June 2010 By Admin
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