Tim Ruder
Chief Revenue Officer
Why PM: “There’s an exciting energy and buzz in the Perfect Market offices, which is the result of an incredibly talented team working on a project that not only is a tremendous business opportunity but a difference-maker for the publishing industry. I love the way our clients think: They embrace us as an extension of their team, as partners in finding a solution."
Tim Ruder started his career with the Washington Post Co. in 1989, moving to the online division in 1995. During his 17 years with the Washington Post, Tim pioneered the development, management and growth of interactive business lines, serving in various marketing, sales, business development and operational roles, rising to the post of VP of marketing.
Before achieving that title, he served as the local vice president, responsible for the company's regional market strategy, initiatives and operations. Under his leadership, washingtonpost.com achieved the highest reach of any local site in its market and claimed multiple industry awards for excellence.
His efforts were instrumental to the successful launch, growth and dominant market position achieved by WPNI properties (washingtonpost.com, Slate, Newsweek.com, BudgetTravel.com and Sprig) in local, national and international markets. He oversaw the rise of washingtonpost.com.
Tim has consulted with businesses adapting to the changing media landscape, supporting the development of new competencies in search engine marketing and interactive advertising. As a consultant to the Los Angeles Times, Tim helped latimes.com double its audience in less than 12 months.
Tim holds a B.A. in political science from Purdue University and an MBA from George Mason University.
About the Team
Perfect Market, Inc. helps grow engagement, traffic, and revenue for online publishers such as The New York Times, The Los Angeles Times, The San Francisco Chronicle, and The Chicago Tribune. Through Adaptive Publishing measures (delivering the right content in the right format, to the right user, with the right relevancy), Perfect Market improves reader interaction, resulting in significant increases in engagement metrics such as time on site and page views per visit. Furthermore, by applying our patented semantic technology in a variety of ways, (such as generating high value and highly relevant CPC ads, auto-generating keyword pages, and building deep, related link structures), and optimizing content for search and social, Perfect Market is able to significantly drive traffic (new visits) and revenue for our partners.
Perfect Market, a spin out of Idealab, builds on Idealab’s achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003.
Comcast Ventures, Tribune Company, Trinity Ventures, Rustic Canyon Partners and Idealab have provided major funding to Perfect Market.
For more information, follow us in real-time on Twitter: @PerfectMarket LinkedIn: Perfect Market and Facebook: PerfectMarket and Tumblr: PerfectMarket.
Perfect Market is located in Pasadena, California, with a sales office in New York.