Sheigh Crabtree
Vice President of Audience Development
Why PM: "There is no more exciting place to be as a journalist and online strategist than at a startup where our job is to think through problems and opportunities for news publishers."
Sheigh Crabtree is a journalist and editor with an unparalleled background in SEO and SMO. Most recently she served as the Los Angeles Times' director of news and programming for entertainment online, in addition to overseeing the premier Oscar website, TheEnvelope.com.
She oversaw five of the Times' 10 top-performing blogs and launched and edited numerous event blogs and web features. While at latimes.com, she doubled site traffic month-over-month by devising popular original content and through strategic use of SEO and SMO.
Prior to the L.A. Times, Sheigh was new media editor at the Hollywood Reporter, where she penned the popular Cinema Technology column and was awarded the Robert Wise Award for Outstanding Journalism.
Sheigh got her professional start in digital media in Northern California, where she was a technical writer for Pixar Animation Studios and PDI/DreamWorks. During the 2008 presidential election, she served as deputy commissioner on a social media Get Out the Vote effort for the California for Obama campaign.
Sheigh graduated with honors and holds a B.A. in religion and biblical literature from Smith College.
Follow Sheigh on Twitter: @sheigh
About the Team
Perfect Market, Inc. helps grow engagement, traffic, and revenue for online publishers such as The New York Times, The Los Angeles Times, The San Francisco Chronicle, and The Chicago Tribune. Through Adaptive Publishing measures (delivering the right content in the right format, to the right user, with the right relevancy), Perfect Market improves reader interaction, resulting in significant increases in engagement metrics such as time on site and page views per visit. Furthermore, by applying our patented semantic technology in a variety of ways, (such as generating high value and highly relevant CPC ads, auto-generating keyword pages, and building deep, related link structures), and optimizing content for search and social, Perfect Market is able to significantly drive traffic (new visits) and revenue for our partners.
Perfect Market, a spin out of Idealab, builds on Idealab’s achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003.
Comcast Ventures, Tribune Company, Trinity Ventures, Rustic Canyon Partners and Idealab have provided major funding to Perfect Market.
For more information, follow us in real-time on Twitter: @PerfectMarket LinkedIn: Perfect Market and Facebook: PerfectMarket and Tumblr: PerfectMarket.
Perfect Market is located in Pasadena, California, with a sales office in New York.