Julie Schoenfeld
Chief Executive Officer
Why PM: “My focus is building teams. There’s an old bicycle racer’s adage that encapsulates my approach: 'Train your weaknesses, race your strengths.' The only way to succeed in a startup is to create a perfect blend of people who have different yet complementary skills.”
Julie Schoenfeld, Chief Executive Officer of Perfect Market, Inc., is a proven entrepreneur with a passion for identifying talent and assembling effective teams.
Julie previously was a founding member and CEO of two other successful venture-backed startups. From its creation in 2000 to February 2007, Julie was president-CEO of OEwaves Inc. She remains active on OEwaves' board of directors.
Before that, Julie was president-CEO of Net Effect Systems Inc. In her 18-month tenure at Net Effect, she raised two rounds of financing from Greylock Management, Trinity Ventures and TL Ventures, built a world-class management team, launched the company and product and sold the company to Ask Jeeves Inc. for more than $288 million.
Before Net Effect, she was VP of worldwide sales for Stream International, where she grew sales from $30 million to more than $200 million in three years.
A recognized industry spokesperson, she serves on the board of the Young Presidents Organization of Los Angeles (YPOLA).
Julie holds a B.S. in engineering from Tufts University and an MBA from Harvard Business School.
About the Team
Perfect Market, Inc. helps grow engagement, traffic, and revenue for online publishers such as The New York Times, The Los Angeles Times, The San Francisco Chronicle, and The Chicago Tribune. Through Adaptive Publishing measures (delivering the right content in the right format, to the right user, with the right relevancy), Perfect Market improves reader interaction, resulting in significant increases in engagement metrics such as time on site and page views per visit. Furthermore, by applying our patented semantic technology in a variety of ways, (such as generating high value and highly relevant CPC ads, auto-generating keyword pages, and building deep, related link structures), and optimizing content for search and social, Perfect Market is able to significantly drive traffic (new visits) and revenue for our partners.
Perfect Market, a spin out of Idealab, builds on Idealab’s achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003.
Comcast Ventures, Tribune Company, Trinity Ventures, Rustic Canyon Partners and Idealab have provided major funding to Perfect Market.
For more information, follow us in real-time on Twitter: @PerfectMarket LinkedIn: Perfect Market and Facebook: PerfectMarket and Tumblr: PerfectMarket.
Perfect Market is located in Pasadena, California, with a sales office in New York.