Jay Budzik, Ph.D.
Chief Technology Officer
Why PM: "As a UI, text mining and ad optimization geek, Perfect Market is my dream company. We have a great team, and we’re working with the world’s best content brands and advertising partners. We’re revolutionizing how content is delivered online, and we’re making our partners loads of money along the way. What more could you want?"
Dr. Jay Budzik brings more than a decade of unstructured information processing, product development and intellectual property management experience to Perfect Market. He most recently was founder and chief technology officer at Media River Inc., which Perfect Market acquired in 2008.
At Media River, Jay led the company's research and development efforts, filing 13 patent applications to protect his inventions, and spearheaded the company's transition from enterprise software to online marketing services.
Before Media River, Jay was a computer scientist at Northwestern University's Intelligent Information Laboratory, where he co-invented fundamental intellectual property in contextual search.
He is widely published on topics ranging from groupware to intelligent agents. Articles on his work have appeared in the Los Angeles Times, USA Today, the Chicago Sun-Times, WGN-TV and L'Ordinateur Individuel.
Jay earned a B.S. with both general honors and honors in computer science from the College of the University of Chicago, and he holds a Ph.D. in computer science from Northwestern University, where he was a Presidential Fellow.
He also serves on the board of trustees of the Illinois Mathematics and Science Academy (IMSA), an internationally recognized teaching and learning laboratory.
About the Team
Perfect Market, Inc. helps grow engagement, traffic, and revenue for online publishers such as The New York Times, The Los Angeles Times, The San Francisco Chronicle, and The Chicago Tribune. Through Adaptive Publishing measures (delivering the right content in the right format, to the right user, with the right relevancy), Perfect Market improves reader interaction, resulting in significant increases in engagement metrics such as time on site and page views per visit. Furthermore, by applying our patented semantic technology in a variety of ways, (such as generating high value and highly relevant CPC ads, auto-generating keyword pages, and building deep, related link structures), and optimizing content for search and social, Perfect Market is able to significantly drive traffic (new visits) and revenue for our partners.
Perfect Market, a spin out of Idealab, builds on Idealab’s achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003.
Comcast Ventures, Tribune Company, Trinity Ventures, Rustic Canyon Partners and Idealab have provided major funding to Perfect Market.
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Perfect Market is located in Pasadena, California, with a sales office in New York.