Case Studies

Perfect Market's patented task-based delivery engine was implemented for a noted publisher with the goal of increasing both RPM (revenue per thousand impressions) and traffic on their pages. In six months we had accomplished both goals. Task based delivery engine increases RPM and traffic for leading publisher in first 6 months.

Armed with the publisher's content feed, we used our delivery engine’s automated semantic technology to determine the most relevant and valuable content themes and keywords for targeting and search engine optimization. These keywords represent the core of our search strategy and are utilized throughout our social media programs. 

At the same time, our algorithms established an ad targeting strategy for each page in the publisher's content feed, resulting in highly relevant ads targeted to the user's task. The user experience was designed from the ground up to serve search engine users more effectively. Within one month of implementation, the publisher saw a 12x increase in RPM. This increase in revenue has continued to grow over time.

The Perfect Market delivery engine learned rapidly, quickly gathering and analyzing new data from user behavior specific to the publisher's content. Pages with the highest rates of monetization saw added targeting and contextualization and social media programs drove traffic to the highest-value content.

Over time, this "on-the-fly" adaptation resulted in continued traffic and RPM growth for the publisher.

 

Results:

RPM (Revenue Per Thousand Visits) - 1 year into the program, Publisher saw a 27x increase in RPM

Traffic - 6 months into the program, page views increased from 3 million to 4.5 million

 

 

Timeline:

  • 1 month

    into the program, Publisher 1 saw 12x increase in RPM

  • 6 months

    into the program, Publisher 1 saw a 2x increase in RPM and page views

  • 1 year

    into the program, Publisher 1 saw a 27x increase in RPM

The Results:

  • Publisher 1’s

    RPM increased from $2.50 to $9.29 (U.S. dollars) over six months.

  • Publisher 1’s

    page views increased from 3 million to 4.5 million in six months.

Smart SEO Results Perfect Market's Smart SEO capabilities drive traffic for 6 leading publishers

One key element of Perfect Market’s “Enterprise” program is the highly comprehensive, automated, and proven Smart SEO program.

Comprehensive:  As soon as Perfect Market acquires a publisher's content, it is run through a series of processes that scan the article for relevant and high-value keywords.  Once those keywords are selected, they are applied in a multitude of ways, (i.e. URLS, title tags, breadcrumbs, and intelligent selection of related links (articles and keywords).

Automated:  Perfect Market currently updates about 3,000,000 links every day, so as new content is acquired and processed, smart links to and from related archived content are also created.

Proven:  Perfect Market’s automated SEO program builds and maintains an internal linking structure that speaks directly to the search engines.   These tactical steps not only help market individual articles, but also allow Perfect Market to bundle and market related content as well.

Included below are the results from 6 leading newspaper publishers as of May, 2011:

 

Launch Dates:

Property 1:  18 months ago
Property 2:  January, 2011
Property 3:  Over 2 years ago
Property 4:  March, 2011
Property 5:  September, 2010
Property 6:  December, 2010

 

Unique Keywords Creating Traffic:

    

        

    

 

Unique Articles With Traffic:

        

        

    

 

All Search Traffic (Visits):

        

       

     

 

Unique Visitors:

        

        

    

Timeline:

The Results:

Can Longer Pages Increase Visits? Perfect Market conducts test to determine the SEO and revenue impact of longer pages

Background:

Pagination length has always been a big question to website publishers. Search Engine Land’s periodic table of SEO ranking factors calls out content as one of the main ranking factors. We think that pagination length falls somewhere between quality and words on the content ranking factor on this table. 

There are a lot of tests that have been published that talk about how the length of a website copy impacts a website conversion ratio for e-commerce sites. One of our favorite tests is the one by Marketing Experiments. Their findings show that longer copy is better for conversion rates.

This still leaves us w/ the question of are longer pages better for SEO? Is there any data to show the effect of longer pages on actual site visits?

Aaron Wall, the SEO Book writer, has this to say about optimal word count:

“A page which has 500 words on it will overlap many more key phrases than two different pages that have 300 words each…”

Testing Plan:

We had properties that had a 400 word count per page.  We wanted to know if there was an SEO benefit to longer pages. In addition, we wanted to know what the revenue impact was of these longer pages.  We decided that Visits would be our KPI for SEO benefit and RPV (Revenue Per Visit) would be our KPI for revenue impact.

We had these data points in mind when we decided to run some tests on our sites and get some data behind how the length of the page affects SEO, website visits and ultimately site revenue.

 

 

For more details on the tests conducted and the results, please click here and a sales representative will get in touch with you shortly!

Timeline:

The Results: