About

Perfect Market, Inc. helps grow engagement, traffic, and revenue for online publishers such as The New York Times, The Los Angeles Times, The San Francisco Chronicle, and The Chicago Tribune.  Through Adaptive Publishing measures (delivering the right content in the right format, to the right user, with the right relevancy), Perfect Market improves reader interaction, resulting in significant increases in engagement metrics such as time on site and page views per visit.  Furthermore, by applying our patented semantic technology in a variety of ways, (such as generating high value and highly relevant CPC ads, auto-generating keyword pages, and building deep, related link structures), and optimizing content for search and social, Perfect Market is able to significantly drive traffic (new visits) and revenue for our partners.

Perfect Market, a spin out of Idealab, builds on Idealab’s achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003.

Comcast Ventures, Tribune Company, Trinity Ventures, Rustic Canyon Partners and Idealab have provided major funding to Perfect Market.

For more information, follow us in real-time on Twitter: @PerfectMarket LinkedIn: Perfect Market and Facebook: PerfectMarket and Tumblr: PerfectMarket.

Perfect Market is located in Pasadena, California, with a sales office in New York.

 
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The management team

  • Julie Schoenfeld

    Julie Schoenfeld
    Chief Executive Officer

    Why PM: “My focus is building teams. There’s an old bicycle racer’s adage that encapsulates my approach: 'Train your weaknesses, race your strengths.' The only way to succeed in a startup is to create a perfect blend of people who have different yet complementary skills.” continue reading

    Stephen Walker

    Stephen Walker
    Chief Operating Officer

    Why PM: “Perfect Market combines two things I love – technology and data analytics. Yes, I am a double geek. We are also working for a greater good – the distribution of great, high-quality content on the Web.” continue reading

    Jay Budzik, Ph.D.

    Jay Budzik, Ph.D.
    Chief Technology Officer

    Why PM: "As a UI, text mining and ad optimization geek, Perfect Market is my dream company. We have a great team, and we’re working with the world’s best content brands and advertising partners. We’re revolutionizing how content is delivered online, and we’re making our partners loads of money along the way. What more could you want?" continue reading

  • Mark Bell

    Mark Bell
    Senior Vice President of Sales

    Why PM: "Throughout my career I have taken new technologies and concepts and applied them to companies newly leveraging digital systems to improve business and lives. I am excited to join Perfect Market in a period of rapid growth as the publishing industry adopts the company's innovative revenue solutions." continue reading

    Ning Ning Yu

    Ning Ning Yu
    Vice President of Engineering

    Why PM: "At Perfect Market, I'm using my skills applying cutting-edge technology to real-world business problems to help the publishing industry establish an economically feasible methodology for providing journalistic excellence in an online world." continue reading

    Tim Ruder

    Tim Ruder
    Chief Revenue Officer

    Why PM: “There’s an exciting energy and buzz in the Perfect Market offices, which is the result of an incredibly talented team working on a project that not only is a tremendous business opportunity but a difference-maker for the publishing industry. I love the way our clients think: They embrace us as an extension of their team, as partners in finding a solution." continue reading

  • Jessica Lewis

    Jessica Lewis
    Vice President of Product Management

    Why PM: “Throughout my entire career working with internet start-ups, I never felt I was actually making a difference...until I joined Perfect Market. At its very core, Perfect Market is dedicated to helping the newspaper industry prosper through its online presence. Being a regular consumer of online news myself, and having a great appreciation for quality content and journalistic integrity, this vision and this goal is what motivates me every single day I step into the office." continue reading

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the board of directors

  • Sam Landman
    Comcast Ventures

    Sam Landman is a Principal at Comcast Ventures where he focuses his efforts on digital media, advertising and consumer Internet related venture investing. continue reading

    Daniel Kazan
    Senior Vice President, Investments, Tribune Company / Chief Executive Officer, Tribune Media Services

    As Senior Vice President, Investments for Tribune Company, Dan Kazan is responsible for leading Tribune Company's acquisition, disposition and investment activity. continue reading

    Julie Schoenfeld
    Chief Executive Officer

    Why PM: “My focus is building teams. There’s an old bicycle racer’s adage that encapsulates my approach: 'Train your weaknesses, race your strengths.' The only way to succeed in a startup is to create a perfect blend of people who have different yet complementary skills.” continue reading

  • Bill Gross
    CEO, Idealab

    Bill Gross founded Idealab in March 1996 and serves as the company's Chairman of the Board and Chief Executive Officer. Bill founded Idealab to create and build successful businesses that capitalize on innovations in areas with significant growth opportunities, including the Internet. continue reading

    Nate Redmond
    Rustic Canyon

    Nate's style as a venture investor is shaped by experience as an repeat entrepreneur and strategic consultant. Before joining Rustic Canyon, Nate managed investments and advisory work for Professor Clayton Christensen at the Harvard Business School. Previously, Nate co-founded an Internet infrastructure company... continue reading

    Larry Orr
    General Partner, Trinity Ventures

    Larry has been with Trinity Ventures since 1989. Previously, he worked for five years at Hewlett-Packard where he held a range of marketing and management positions within the Information Network Group. Earlier in his career, Larry worked with New York investment firm Niederhoffer, Cross and Zeckhauser... continue reading

  • Allen Morgan
    Venture Partner, Mayfield Fund

    Allen Morgan is an active, early-stage private investor and startup company advisor. His principal focus is on start-ups in the area of consumer internet services (both consumer-facing and infrastructure), interactive entertainment, online advertising and new media. In addition, he invests more broadly in internet-enabled businesses, particularly with a cloud-computing emphasis... continue reading

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