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What happens when people’s searches are based on entirely misperception? A recent incident surrounding the construction of a lower Manhattan Islamic Community Center (two blocks from) the World Trade Center site, has led news organizations to look more carefully at the issues that arise when SEO and journalistic accuracy don't mix.
August 31, 2010 By Perfect Market from Blog
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Performance-based journalism is increasingly coming into focus. Will Lewis D'Vorkin's turn at Forbes turn blog staffers into Gawkeresque scandal-mongers? Or will new performance metrics not only improve the editorial response to audience interest but also ensure the outlet is a strong competitor in the new journalism economy.
August 10, 2010 By Perfect Market from Blog
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We blame Mark Coatney for fanning the Tumblr flames. Ever since Coatney started Newsweek's Tumblr, got profiled by NYMag.com, then left the old media firm to join the burgeoning new social network, the Tumblr coverage just won't quit. Allow us to pour more gas on the fire, and help you get up to speed, dear reader, by offering our top five Tumblr picks.
August 02, 2010 By Perfect Market from Blog
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At first glance, mainstream media and Old Spice don’t seem to have much in common. But, several lessons can be drawn from the campaign’s viral success.
July 28, 2010 By Perfect Market from Blog
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Publishers who turn away from performance advertising as a major source of revenue without exploring this emerging technology do themselves and their readers a disservice.
July 27, 2010 By Perfect Market from Blog
